anna & paul
Anna & Paul Film & TV is a production company that focuses on creative work for the media industry. Working mainly in the Television and Film segment, they have directed and produced several well-known TV-series, awards shows, music video and live concerts. A&P adapt to different work structures depending on the project utilizing a network of creative and talented people.
FOLD created an identity concept that is based on this idea of adapting — to various media & productions. The wordmark itself adapts in width based on layout formats. This creates a fluid wordmark that also represents a team of two individuals but together they form one united brand. A custom cut of Neuzeit was used for the wordmark. The identity has a minimal black & white color base, so that stills from their work can serve as identity colors in various layouts & printed matter. So just like the wordmark the colors also implement the concept of adapting and always evolving.