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FILA FOOTWEAR AW18


fila footwear
aw18

Design development for all FILA Footwear lines Contemporary, Heritage, Sport & Style. The footwear catalogs from previous seasons were very cluttered, various type sizes, images and illustrations. A new design and layout each season, so no consistency over time.

We stripped out all elements and created a new design system based on the same grid and structure as the apparel catalog. Color coding was used for the covers instead of photography, which can differ in quality from season to season. This systematic approach creates clarity and a consistent design language for all footwear lines.

Casting, Styling & Photography by BON
Offset color
210 x 297 mm

 
 
 

 
 
 
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©2018